Checkstandprogram.com Represents Fiber Gourmet

Checkstandprogram.com puts new products into convenience stores

March 21, 2013

ST. LOUIS — The Check Stand Program added another new product to the collection of items that it has helped gain entry into convenience store distribution.

Fiber Gourmet Thinables, the lowest calorie cracker on the market. Each snack box holds 168 grams of crackers. Serving size is only 60 calories and has 11g of fiber. Thinables has an msrp of $3.99-$4.49.  It recently launched into 850 stores through the Checkstand Program in stores through AL, FL, CA, OR and OH.

The Check Stand Program is designed to increase product volume through testing and getting confirmation of sales on the launch. It is a way to expand into the convenience store market by actually gaining convenience store distributors and stores while the product is tested, according to www.checkstandprogram.com.

The cost is $20 per store and a free display for each store. Checkstand can launch product into anywhere from 200 to 5,000 convenience stores.

Once a successful test is run, Alexander, Ark.-based Check Stand Program pushes the results to its sales channels, including convenience stores, distributors, brokers and jobbers. They are now looking into putting together a marketing campaign that will reach over 15,000 buyers in the retail channel.

By Anthony Bautista
Connect with me on Google Plus at +Anthony Bautista