Checkstand Program puts new products into convenience stores
July 16, 2013
Checkstand Program added another new product to the collection of items that it has helped gain entry into convenience store distribution.
The science of Miracle Mint is like no other product. The great tasting mint suppresses your appetite and gives you hours of sustained energy. Each counter display holds 12 containers. Each container holds an MSRP of $3.99. It recently launched into 400 stores through the Checkstand Program in stores through OR and OH. With multiple reorders through the test, all chains involved have commenced distribution in all of their stores.
The Check Stand Program is designed to increase product volume through testing and getting confirmation of sales on the launch. It is a way to expand into the convenience store market by actually gaining convenience store distributors and stores while the product is tested, according to www.CheckStandProgram.com.
The cost is $20 per store and a free display for each store. Checkstand can launch product into anywhere from 200 to 5,000 convenience stores.
Once a successful test is run, Alexander, Ark.-based Check Stand Program pushes the results to its sales channels, including convenience stores, distributors, brokers and jobbers. They are now looking into putting together a marketing campaign that will reach over 15,000 buyers in the retail channel.
By Anthony Bautista
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