Checkstand Program brings on 02 Naked Air

Checkstand Program puts new products into convenience stores

July 23, 2013

Checkstand Program added another new product to the collection of items that it has helped gain entry into convenience store distribution.

O2 Naked Air, pure oxygen in a can. Each display holds 12 containers. Each can holds an MSRP of $4.99. It recently launched into 200 stores through the Checkstand Program in stores through CA, OR, OH and FL.

The Checkstand Program is designed to increase product volume through testing and getting confirmation of sales on the launch. It is a way to expand into the convenience store market by actually gaining convenience store distributors and stores while the product is tested, according to www.CheckStandProgram.com.

The cost is $20 per store and a free display for each store. Checkstand can launch product into anywhere from 200 to 5,000 convenience stores.

Once a successful test is run, Alexander, Ark.-based Check Stand Program pushes the results to its sales channels, including convenience stores, distributors, brokers and jobbers. They are now looking into putting together a marketing campaign that will reach over 15,000 buyers in the retail channel.